Every data removal service promises the same outcome, so the real differences live in four questions: how many brokers are actually covered, who does the work, what proof you get, and what it costs. Here is the honest version, including the cases where a competitor is the better pick.
Coverage numbers are mostly marketing
Incogni advertises 420+ brokers, DeleteMe lists thousands of sites, Optery claims 600+. Independent reviewers have repeatedly found the practical numbers are smaller: large lists are padded with obscure sites few people appear on, and a chunk of "covered" brokers turn out to need extra manual requests. Veilora covers 70+ brokers, and the entire list is public on our coverage page - every name, grouped by category. We would rather be verifiably honest about 70 than vaguely impressive about 600.
Robots vs humans
Incogni is fully automated: fast, cheap, impersonal, with automated-only support. DeleteMe mixes automation with human operators. Optery is automation-first with higher tiers adding custom removals. Veilora is human-run by design: a person manages your case, handles the brokers that fight back, and answers your messages. Automation is cheaper; a human is more thorough on hard cases. That trade is the core choice.
Proof: the question nobody wants asked
Optery deserves credit for pioneering before/after screenshots. Most others show counters ("142 requests sent") that you cannot verify. Veilora's position is the strictest in the market: every request letter, every broker reply, and before/after checks live in your dashboard, and nothing is marked removed until we have verified the listing is actually gone - a broker saying "done" does not count.
Pricing (June 2026)
Incogni runs about $8/month, DeleteMe about $9/month billed yearly, Optery $4 to $25 depending on tier. Veilora is $14.90/month billed yearly ($179) on the current launch offer - deliberately above the robots and below what a human-run case is worth, including dark web monitoring on yearly plans.
The honest recommendations
Want the absolute cheapest broad automation and don't care about proof? Incogni is fine. Want maximum site count with screenshots and a free tier to start? Optery. Want a human accountable for your case, legal-grade request letters, and receipts for every single removal - especially for a parent or anyone targeted by scams? That is what we built Veilora for. And if you want to pay nobody: our free DIY guides cover every broker we do.